BeeUp is a spin-off from the University of St. Gallen and the University of Applied Sciences St. Gallen. It brings together students and companies in order to facilitate their working together on business problems using a specially designed virtual environment. BeeUp’s principal aim is to provide inquisitive and motivated individuals with free access to advanced educational materials, and to offer them an opportunity to address real issues in the economy and in society. BeeUp also aims to support companies in their business development, with the goal of increasing their competitiveness.