Silent Loudspeaker- Innovation Beyond Boundaries.

Your individual loudspeaker, no one else can hear.

On a warm Sunday afternoon, you are standing before the great "Mona Lisa" painting in the Louvre Museum in Paris. You are listening to audio explanations about this timeless masterpiece. Your friend Nick stands a bit further to the right, looking curiously at the painting. 

You say: “Wow, did you know that the Mona Lisa has its own mailbox in the Louvre? People from all over the world send her letters and postcards! And it was stolen from the Louvre in 1911 and was missing for over two years before being recovered!" Just as you're about to discover another fascinating fact about this creation, your friend says:

-           "Where do you get all this information from?" - he sounds confused. 

-           "Can't you hear the audio explanation?" - you reply, pointing toward the audio device just in front of you below the painting.

-           "I don't hear anything," he confessed.

Trying to solve the mystery, all of you approach the museum attendant. Asking her to tell you more about this audio technology.

About the audio beamformer

Like many technological innovations, the audio beamformer comes with its set of limitations and restrictions. During the coaching session, we'll delve into these constraints to equip your creative minds with a comprehensive understanding of what is possible and what isn't. This knowledge will serve as a foundation for exploring the full potential of the technology while acknowledging its boundaries.

Your task

The objective is to explore new ideas for the commercialization of audio beamformer technology and develop a comprehensive business model. Your tasks are the following:

·       Think of an idea of where else such technology could be applied. Don't limit yourself! Speak to your coach about your ideas!

·       Create a value proposition canvas for your idea. Use the template provided.

·       Create an Alternative map to identify and analyze competitors and their offerings. Ask your coach to share with you the comprehensive Excel template for this task.

·       Create a Business Model Canvas for the market analysis. Use the template provided.

Please, contact your coach in case of questions or further explanations!

The coach team from St.Gall, Switzerland, is looking forward to support you!