The Invitation

You receive an unexpected message — an invitation to a meeting at the headquarters of Solianis Prime Group (SPG).

The Group CEO himself has signed it:

“We’d like to meet you. There’s something important we need to build — together.”

When you arrive, you step into a bright, minimalist meeting room. Oak furniture, clean design, quiet confidence. Around the table sit six people — the Group CEO and five CEOs from the company’s subsidiaries. Their attire is understated, professional, yet practical — people who lead by doing. On the table lie sketches, technical samples, and small models: traces of their world of precision.

The Group CEO begins:

“Each of us leads a company that dominates its niche. We are what business experts call Hidden Champions — global leaders in specialized markets. You may not know our names, but our technologies shape industries worldwide.”

He pauses, then continues:

“Focus made us strong. But in a world of constant change, focus can also limit what we see. That’s why you’re here. We want you to explore beyond our horizon — to find the next Hidden Champion business model for us.” 

And with that, your challenge begins.

Your Challenge: Forge the Next Hidden Champion 

You are not being asked to consult; you are being invited to build your own empire. Here, you are the founder, the visionary, and the CEO. 

The challenge is to develop and launch an entirely new, innovative company under the protective yet demanding wing of SPG. You are being asked to create a brand-new subsidiary—one that could one day be the crown jewel of the SPG holding company.

Your mission, if you choose to accept it 

Build: Design a company rooted in SPG's proven technological strengths—their decades of precision, reliability, and global distribution. 

Shape: Mold it into an agile, market-driven enterprise that can move with the speed of a startup. 

Launch: Position it for rapid, sustainable success on the global stage.

 You won't start from scratch. Your new venture will be instantly endowed with SPG's world-class competencies, technical access, and a powerful distribution network spanning over 50 countries across Europe, North America, and China. The resources are in place. The idea, the drive, and the execution must come entirely from you.

Your tasks 

Create a company with:

• Investment: ≤ USD 2 million

• Goal: Break even within 3 years

• Revenue Target: USD 10–50 million by year 3 

You will receive 1:1 mentorship from industry veterans who have already built these dominant companies. You will ultimately pitch your vision directly to the Group CEO and the subsidiary leaders—the ultimate partners whose capital and expertise will power your company's launch.

What’s in It for You?

🏆 During the Competition

• Cash Prizes — No Strings Attached

1st Prize: USD 2,000
2nd Prize: USD 1,000
3rd Prize: USD 500

• 1:1 Coaching by Experienced Coaches:

Every serious participant receives personal post-competition mentoring to further develop and launch their idea.

• Career Recognition:

Earn a BeeUp Certificate, receive a personal recommendation from your coach, and get featured through LinkedIn promotions to boost your professional visibility.

🚀 After the Competition

• Become a CEO:

Turn your concept into a real company — with investment capital and backing from Solianis Prime Group (SPG).

• Expand Your Network:

Learn directly from top executives and proven entrepreneurs while gaining hands-on experience in real business building.

• Shape Your Future:

This is more than a challenge — it’s a career accelerator designed to help you launch, lead, and grow your own business.

Your Journey to the C-suite

Your challenge unfolds in seven key steps — and you’ll learn how to master each one as you progress through this case study: 

    1) Explore the Core: Deconstruct SPG's strengths, technologies, and global markets. 

    2) Envision the Future: Define your innovative idea with your coach. 

    3) Analyze the White Space: Identify the critical gaps and opportunities the Champions are missing. 

    4) Build Your Engine: Structure your idea into a robust Business Model Canvas. 

    5) Validate & Plan: Craft the financial roadmap that meets the aggressive revenue targets. 

    6) Secure Early Interest: Draft a compelling Letter of Intent to secure your first market adopters.

    7) Pitch for Launch: Present your fully validated vision to the SPG Board for funding and partnership.

How You'll be Evaluated 

• Alignment with PCH’s core competencies
• Level of creativity and innovation
• Feasibility and competitiveness 
• Financial and market viability 
• Clarity of the target market 

Get in touch with your coach by registering for the case — simply “Register” or “Login” to begin.