Drought In Somalia- Make Foundraising More Competitive

Case study and task

Today's injustice

 

According to UNICEF, the ongoing severe drought in Somalia affects more than 6.7 million people, while around 1.5 million children are likely to be acutely malnourished by the end of 2022. An estimated 6.4 million people are facing acute water shortages, and more than one million have been displaced due to the drought. While droughts do occur, according to the UNO, Somalia is on the frontline of climate change and has experienced more than 30 climate-related hazards since 1990, including 12 droughts and 19 floods. (UNO).

To put it mildly, there is an injustice. While developing countries, mainly those with strong economies, are responsible for the emissions which at least partially are causing the drought, the suffering and pain are felt elsewhere. In that instance, it's Somalia.

 

Figure 1: CO2 emissions by capita and country. No 1 emitter (Qatar), Somalia, and a random selection of countries. According to https://www.worldometers.info

 

To be fair, there are governmental (GOs) and non-governmental organisations (NGOs)in developed countries that provide relief. Yet, since Russia invaded Ukraine and other supply shocks, trouble spots in the world have increased, soaring the intensity of the competition for donors. 

 

Current Organisation and Goal

 

Currently, the Juba Foundation operates in a "B2B mode". National relief agencies like "US Aid" or NGOs like "Save the Children" allocate budgets to projects which the Juba Foundation then implements:

 

Figure 2: Flow of cash today.

 

While the model works, Juba sees additional opportunities in emerging network-centric organisations. The network-centric organisation is a form of organisational structure in business organisation theory. It is a way of distributing competencies and responsibilities in an organisation. The network-centric organisation can be described as an "organisation with relatively autonomous members who are linked to each other in the long term by common goals and work together in a coordinated manner" Source. It is an emerging organisational form because of agile frameworks adopted by many organisations, mainly corporations, worldwide.

Applied to the goals of the Juba foundation, they are seeking to use the organisational framework to build up small yet agile teams of donors throughout the world. That is necessary because, according to United Nations Office for the Coordination of Humanitarian Affairs (OCHA), 57% of the requested funds for relief are granted.
 
Thus, the Juba foundation should get more funding after the successful completion of your task. The costs of your local fundraising activities should be minimal and have a maximum of 7% of your turnover.
 
The goal: Network-centric organisation

The goal of the Juba foundation is to establish a global network of fundraising teams:

 

Figure 3: Network-centric organisation

 

Task

First, form a team around your network or join alone. Start the case. The coach will approach you, and you'll get a kick-off. During the kick-off, you will learn what's necessary to form a successful "node" in a network organisation and how to be competitive in fundraising. Then, you get started in earnest. You create a compelling fundraising model in line with what you learned during the kick-off. You test it by applying business tools from design thinking. And then, if successful, it will be your choice to continue.

 

But first: Join the case by clicking "Start Case". Talk to the coach. We wish you an exciting learning experience!

 

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