Create your business unit in a successful enterprise

This case is a life-changing opportunity for you: If you're successful, you will find yourself on the top of a business unit, working for an already very successful enterprise.

The enterprise in question is Electro Sec. Their core technology is: Electric cars don't burn when it's hot. Trains run in bad weather. Train infrastructure supplies power in high winds. And a lot more use cases - all from electronics.

They aim to build a new business unit, which doesn't deal with "electricity" only, as today's business model does—yet their strong competency might also be helpful in other industries. Check the task for more information.
Start the case, and you'll get an individual kick-off session with your business coach.

Language: English, German
Contents: Business Model Canvas, Creativity Techniques, Market Research
Industry: Engineering