Circular Economy in the Furniture Industry
Throughout many industries, there is an attempt to organize economic activities circularly. While linear value chains extract resources and produce waste, a circular economy minimizes resource extraction and waste production by keeping the resources in a cycle.
In this case study, you help a start-up in the furniture industry find the best customer segment for starting a circular business model. Go from "selling furniture" to "renting furniture".
You learn to identify attractive customer segments and to select them with the help of our experienced coaches. Below, in the video, please find one of many business tools which you will learn in a unique learning experience.
We are looking forward to meeting you in the case!
| Possible Project Plan | Time |
| 1. Read & study case. | 10 min |
| 2. Use creativity techniques. | 30 min |
| 3. Document your first results in the template. | 20 min |
| 4. Discuss your result with your coaches. | 30 min |
| 5. Work on the alternative map and maybe you'll need additional coachings. | 1.5h |
| 6. Final submission | 30min |
| TOTAL | 3.5h |
Contents: Business Model Canvas, Business Modell, Creativity Techniques
Language: English, German
Industry: Startup