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Ruven Klunk is a former BeeUp circular economy in the furniture industry case study participant and third place winner. He is from Germany and a Maritime Economics and Port Management student at Jade University of Applied Sciences.
He was amazed by the case study because of the concept of using reusing materials and objects without throwing them way and harming the environment. The whole case study was not in his area of study but he took the challenge heard on and managed to deliver an outstanding solution to the client. Ruven was able to relate to the case because he had seen similar projects in Germany and this allowed him to easily carry out market research locally and develop a unique value proposition. He used business tools which included the business model canvas and the alternative map, which he found interesting because of its simple nature yet effective and efficient at giving out accurate results. The business tools he used helped him to understand the customer segments that were identified and this allowed him pick the best segment that the client can effectively and efficiently offer the most value to. He thought broadly and used his life experiences to cope well to the challenge, as well as using the coaching sessions to his advantage.
Ruven highlighted that the challenge was easy to access, it does not limit one to their qualifications, nationality or background. The whole experience was rewarding to him in general, it was not about the material reward but the amazing feeling of knowing that he worked with the best coach and competed with hundreds of global professionals. BeeUp helped Ruven to broaden his career path through the unique one on one coaching sessions, and even though the case study was not relevant with his profession, he hopes that it will give him a good perspective of the furniture industry in the future when he is performing his logistics duties in the corporate world.
He further noted that the coaching feedback and assistance that he got was very exceptional and gave him an idea of how to solve the case study, and he commended the coach for always being committed and available whenever he needed assistance.
“BeeUp case study is a great experience because it gave me a chance to do something that I never done before and I had the opportunity to compete with other international professionals. I would also highly recommend it to everyone around the world.”
