Two sides of the coin: The BeeUp Case
You are a consultant confronted with the following question: how can BeeUp gain both new companies as well as additional platform users? You know that BeeUp acts in a “two-sided market”, meaning that the higher the number of users, the more interesting BeeUp’s services are for companies. By the same token, large numbers of “real life cases” from companies mean that there are many exciting self-improvement options for users. Consequently, BeeUp needs a smart marketing concept that reaches both users and companies.
Teams proposing successful solutions could be employed by BeeUp.
Industry: Service, Startup
Contents: B2B Marketing, Creativity Techniques, Digitalization, Marketing Mix, Two Sided Market
Language: English, German