Two sides of the coin: The BeeUp Case

Case Study Information


This case study is part of the certificate "BeeUp Certificate in Business Development".


Solving the case studies, the participatns are able to...

Professional Competences
  • Develop an entry strategy for a two-sided-market.
  • Dreate a marketing concept in a two-sided-market.

Methodological Competences

  • Duild strategic barriers to entry into two-sided markets.
  • Apply the basics of the creativity techniques.
  • Develop a marketing strategy for the B2B market.
  • Develop a marketing strategy for the B2C market.
Soft Skills

  • Sharpen their social team skills by solving a complex issue from real life in a project team. 

Evaluation Criteria

You earn 1 ECTS Credit for that case study.