Two sides of the coin: The BeeUp Case

Case Study Information

Certificate

This case study is part of the certificate "BeeUp Certificate in Business Development".

Competences

Solving the case studies, the participatns are able to...

Professional Competences
  • Develop an entry strategy for a two-sided-market.
  • Dreate a marketing concept in a two-sided-market.

Methodological Competences

  • Duild strategic barriers to entry into two-sided markets.
  • Apply the basics of the¬†creativity techniques.
  • Develop a marketing strategy for the B2B market.
  • Develop a marketing strategy for the B2C market.
Soft Skills

  • Sharpen their social team skills by solving a complex issue from real life in a project team.¬†

Evaluation Criteria

You earn 1 ECTS Credit for that case study.