Stuck in the middle: Between Excel and Matlab

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Here you help Mr. Bright, the CEO of a software spin-off, who found himself in a "stuck-in-the-middle" trap and seeks to escape it. To do that, his key aim is to derive some customer segments with common needs.  The prioritized targeted customer segment should be as concrete as possible. The ability to identify, evaluate, and select customer segments is one of the most important in business model development.  He needs to know where to start. Your coach will help you to acquire this ability. 

Contents: Business Model Canvas, Business Modell
Industry: IT and ICT

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