Strategy in the case of BeeUp

Case Study Information


This case study is part of the certificate "BeeUp Certificate in Business Development".


Solving this case study you will learn to:

Professional Competences
  • Find and evaluate strategic partnerships after conducting a market analysis.
  • Develop strategic targets and justifications for an alliance.

Methodological Competences

  • Formulate arguments for a strategic partnership following a SWOT-Analysis.
  • Create entry barriers using the properties of two-sided markets, in particular the network effect.
Soft Skills

  • Sharpen their social team skills by solving a complex issue from real life in a¬†project team.

Evaluation Criteria

You earn 1 ECTS Credit for that case study.