Strategy in the case of BeeUp

Case Study Information

Certificate

This case study is part of the certificate "BeeUp Certificate in Business Development".

Competences

Solving this case study you will learn to:

Professional Competences
  • Find and evaluate strategic partnerships after conducting a market analysis.
  • Develop strategic targets and justifications for an alliance.

Methodological Competences

  • Formulate arguments for a strategic partnership following a SWOT-Analysis.
  • Create entry barriers using the properties of two-sided markets, in particular the network effect.
Soft Skills

  • Sharpen their social team skills by solving a complex issue from real life in a¬†project team.

Evaluation Criteria

You earn 1 ECTS Credit for that case study.