New Impulses in Pharma Marketing


Fred leads the marketing department of a pharmaceutical company with 420 employees. The company is pursuing ambitious growth targets for the next three years and believes that to achieve these objectives, effective marketing techniques are vital. Fred is turning to you for help, and asks you to assist him in the search for creative and effective marketing ideas.

Industry: Life Science, Pharma
Contents: Creativity Techniques, Marketing Mix
Language: English, German

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