New Impulses in Pharma Marketing

Case Study Information


This case study is part of the certificate "BeeUp Certificate in Business Development".


Solving the case studies, the participatns are able to...

Professional Competences
  • design a communication concept in the pharmaceutical industry.

Methodological Competences

  • apply the basics of the marketing-mix.
  • to work with a business model in the pharma industry.
Soft Skills

  • improve┬ácollaboration and communication skills by solving a complex, real-world business problem within a project team.

Evaluation Criteria

You earn 1 ECTS Credit for that case study.