From Underground to the Sky: Communicating the Applications of a Technology
Mr Leicster is the CEO of QST Ltd., an enterprise with a unique technology. This technology can be used for a wide range of purposes, which makes it difficult to reach the decision-makers of potential clients. Mr Leicster needs your help in developing a communications concept for marketing his industrial product. You will learn about industrial goods marketing and how to apply it to a real business. These skills are very important in most high-technology companies.
Contents: B2B Marketing, Creativity Techniques, Marketing Mix
Language: English, German