From Underground to the Sky: Communicating the Applications of a Technology

Case Study Information


This case study is part of the certificate "BeeUp Certificate in Business Development".


Solving this case study you will learn to:

Professional Competences
  • Design a communication concept for a technology company.
  • Develop channels for communicating a product´s USP to a given target group.

Methodological Competences

  • Differentiate marketing concepts between B2B and B2C.
  • Apply the basics of industrial good marketing.
  • Structure and write a marketing concept.
  • Transfer the marketing concept in a set of budget-oriented and executable measures.
Soft Skills

  • Improve your collaboration and communication skills by solving a complex, real-world business problem within a project team.

Evaluation Criteria

You earn 1 ECTS Credit for that case study.