All open cases

Pervasive learning

This case allows you to develop a socially responsible and sustainable business model. The ability to solve social problems with sustainable business models becomes increasingly important, given the current challenges of humankind. 

Industry: Service
Contents: Business Model Canvas, Business Modell, Creativity Techniques

Future needs of businesses

This case allows you to learn foresight methods and business model design. If successfully selected, you get to implement your project under the supervision of the top management of an international consulting. Case includes monetary prices.

 

Language: English, German
Industry: Service
Contents: Business Model Canvas, Creativity Techniques, Foresight

Municipalities (only German)

Gestalten Sie die Informationspolitik von morgen mit!

Language: German
Industry: Public Sector
Contents: Creativity Techniques, Marketing Mix

How to use inhabitant satisfaction

Here you gain professional experience how to use already established resources to exploit new business opportunities. You learn what a business model is and how one can be created from the ground up. You also learn about process design. 

 

Language: English, German
Industry: Public Sector
Contents: Business Model Canvas, Business Modell, Creativity Techniques, Digitalization

Panta Rhei: Future scenarios for an industry provider

In this case study you will learn how to predict the future! You will become familiar with methods that enable companies to plan all kinds of future scenarios and make tomorrow’s decisions, today.

Industry: Engineering
Contents: Business Modell, Creativity Techniques, Foresight

A Rich Lady plans the future – with you

This case allows you to start your own business in accordance with the lean-start-up methodology. If successfully selected, you will get CHF 60’000 as starting capital. 

Language: English, German
Industry: Startup
Contents: Business Model Canvas, Creativity Techniques, Lean Startup

Pharma: New Ways to Women’s Well-Being

In this case study you will gain professional experience in the development of an assortment expansion. You will become acquainted with the Business Model Canvas and will learn how to apply it.

Contents: SWOT-Analysis

Strategy in the case of BeeUp

In this case you will learn how a digital service provider can make strategic partnerships. The ability to use strategic partnerships in business development is essential in many industries. If the case is addressed successfully there is the opportunity of employment by both BeeUp as well as well as its strategic partners.

Contents: Digitalization, SWOT-Analysis

Two sides of the coin: The BeeUp Case

In this case you will learn how to market digital services. In particular, you will deal with network effects, which are extremely important in marketing digital services. Creating a successful marketing concept could lead to employment. Both the client as well as her strategic partners are looking for staff skills in this area.

Language: English, German
Industry: Service, Startup
Contents: B2B Marketing, Creativity Techniques, Digitalization, Marketing Mix, Two Sided Market

New Impulses in Pharma Marketing

In this case study you will gain professional experience in the development of a communication concept in the pharma industry. You will become acquainted with the Marketing-Mix and will learn how to apply it.

Language: English, German
Industry: Life Science, Pharma
Contents: Creativity Techniques, Marketing Mix

Being on Fire in Life Science: New market sought

In this case you learn to create new business units by applying creativity techniques for identification and other business methods for evaluation and planning.

Language: English, German
Industry: Life Science
Contents: Creativity Techniques, SWOT-Analysis

New applications for narrow channels

In this case study you will gain professional experience in industrial services, and the injection molding industry in particular. You will learn what a business model is and how to create one from scratch.

Language: English, German
Industry: injection molding industry
Contents: Business Model Canvas, Creativity Techniques, Lean Startup

From Underground to the Sky: Communicating the Applications of a Technology

In this case study you will gain professional experience in developing a communication concept for a technology service provider. You will become familiar with effective B2B marketing and how to develop it in practice.

Language: English, German
Industry: Service
Contents: B2B Marketing, Creativity Techniques, Marketing Mix