Being on Fire in Life Science: New market sought


You have applied as the CEO of a Life Science company. The premises are being shown to you and you are fascinated by the enthusiasm in the company. But you assert also that the narrow focus of the company – development and manufacturing of supplements for animal nutrition - leaves a huge potential which lies fallow. The president of the board tells you thus to find a new market opportunity for the company. Your creativity, your skills in business development and your ability to create strategic partnerships is challenged. 

Industry: Life Science
Contents: Creativity Techniques, SWOT-Analysis
Language: English, German

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